Previously, international cruise lines had not improved products targeting to Chinese market. However, this situation is changing now. Christine Duffy, President and CEO of Cruise Lines International Association said, “Cruise lines continuously adjust the development of Chinese market and improve their products. Many cruise lines start to understand the differences between Chinese market and other markets. You cannot just copy American or European models.”

According to the survey, 78.3% of more than 400 interviewees believe that international cruise lines have not really accommodated the demand and style of Chinese holiday market.