Having been specializing in logistics information communication and advertisement for 12 years, Wang Yiqi has built unique insights into the exploration, creation, promotion and practice of corporate culture in the logistic industry with a large number of successful cases. In 2009, he edited a book named New Navigation Channels to completely record his 8-year experience of entrepreneurship, demand-oriented creation and innovative services. He had served as the journalist of Public Relation Department of Labor Newspaper of Shanghai Federation of Trade Unions, head of the Advertisement & Communications Department of “Shanghai Voice” Magazine Office of Shanghai Musician Association, editor and reporter of Cable Television Newspaper of Shanghai TV Station, manager of the Advertising Department of Shanghai Shipping Exchange and director of Business Department of Shipping Business Website (www.21shipping.com). He founded Shanghai New Shipping Advertising Co., Ltd. in 2001, acting as the director and general manager.