Luo Guihua, deputy chief of SISI Shipping Service Institute, master of engineering, EMBA from China Europe International Business School, senior engineer, and currently president of Shanghai Metinform System Co., Ltd. Luo has founded and operated www.21shipping.com and www.eport.sh.cn and has presided over such projects as “Data Element Standard for Port Logistics Document of Shanghai” and “Study of Service Standardization and Informatization for River-Sea Combined Transport”.