Under the background of the financial crisis, the economic growth of major economies worldwide has obviously slowed down, the shipping market is in a continuous recession and shipping enterprises are looking at general losses, but cargo owners are investing in the shipping industry at this moment by ordering a large number of ships. This will affect the future landscape of transportation market and the development of the shipping market. This study sorts out cargo owners’ current investment in the shipping industry, analyzes in depth the reasons for that, demonstrates its influence on the shipping market, and studies and puts forth the policy measures to guide cargo owners and promote the healthy development of the shipping industry.