Logistics will play a critical role in fulfilling a seamless shopping experience in the era of the "New Retail", experts said.

As merchants begin to lean more on omnichannel sales, retailers need to tailor how a product is purchased and delivered to meet customer demands.

A survey of the world's leading retailers last November showed the top reasons for embarking on the omnichannel journey are to preserve a slice of the market share and improve customer loyalty.

Source: China daily.com