Major e-commerce giants have stepped up their efforts to upgrade and build cold chain logistics infrastructure and delivery systems, in order to keep their supplies of fruit fresh as well as boost their sales.

JD.com Inc, China's second-biggest e-commerce player, said it is moving to improve its logistics chain to deliver fresh cherries from Yantai, Shandong province.

The company said that because of limits of the existing logistics infrastructure, most of the Yantai cherries are currently sold in the northern provinces. However, with growing demand from Guangdong, Hunan and Hubei provinces, cold chain delivery has become a necessity.

Source:china daily.com.cn