DENMARK's AP Moller-Maersk is continuing its move into e-commerce with the acquisition of cloud-based logistics start-up HUUB, which specialises in technology solutions for B2C warehousing for the fashion industry and is Maersk's third acquisition in the e-commerce space in recent months, according to Colchester's Seatrade Maritime News.
Executive vice president and CEO of ocean & logistics, AP Moller-Maersk, Vincent Clerc, said: "HUUB is a great fit for Maersk, a curious team with inspiring founders. With HUUB we are acquiring world class capabilities and talent that will allow us to greatly accelerate the development of our omni-channel offering.
"This will make it much easier for our customers to focus on their core business of producing and selling goods and swiftly bringing them to the end-consumers."
The plan is to embed HUUB's technology into Maersk's existing digital solutions.
"Since day one, HUUB has had two main purposes: disruption and scale. Disruption to have the capacity - and courage - to say that a multibillion-dollar industry needs a digital revolution and to envision and create a revolutionary supply chain platform and ecosystem. In addition, there is the scale that allows disruption to occur, feeding it with the volumes that can make a difference," said Tiago Paiva, HUUB CEO.
"For HUUB, this joint path that now starts with Maersk represents both. Firstly, the validation of our disruptive vision and product. And secondly, Maersk is the scale enabler that will allow our platform to serve amazing customers and lead the e-commerce logistics market."
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