Singapore-based logistics and supply chain management company YCH Group has launched their proprietary The Last Mile (TLM) solution to strengthen the delivery network of their customers.

The realisation of the full end-to-end process and last mile fulfilment has typically been an arduous challenge in Asia’s complex and unevenly-developed terrains. Fulfilling the last mile has been challenging for supply chain partners due to the intimate knowledge required to navigate localities within these regions.

YCH’s proprietary TLM solution increases the reach into unprecedented grounds while raising the level of service excellence YCH provides customers. With the last mile of a company’s supply chain often being the product’s first touch point to the end-consumer, having a smooth and efficient last mile fulfilment will ultimately help companies build stronger levels of trust and brand loyalty.

Embedded with several of YCH’s core proprietary supply chain optimisation as well as business intelligence and analytics tools, the TLM solution dynamically connects critical information in the areas of routing, delivery, vendor resourcing and ordering to provide its customers with benefits that will increase the efficiency of their end-consumer distribution.

Using cutting-edge routing analytics technology, “on-the-road’’ data is captured in real time and examined to ensure predictability, reliability and the safe delivery of goods.

Consumers’ ordering profiles are analysed and optimised according to various business rules. Simultaneously, when orders are delivered to end-consumers, a database containing key information of consumer buying habits are collected, allowing brand owners to gain an insight into what their customers deem to be most important and respond accordingly with the right strategies to meet their customers’ unique needs.

“With Asia moving towards greater integration and a more open free-trade environment, supply chain technologies that can foster multilateral trade flows and connect the intricate grounds of the region are crucial. The Last Mile solution will serve as the ultimate fulfilment tool that will boost connectivity for YCH’s customers as they seize opportunities to tap onto Asia’s next phase of consumption-driven growth,” said YCH Group chairman and CEO Robert Yap.

YCH Indonesia has been chosen as the first YCH regional office to launch the TLM solution for FMCG company Royal FrieslandCampina Indonesia, to help it tackle the challenge of an exceedingly vast network of diverse consumers spread across the entire Indonesian archipelago.

Country general manager of YCH Indonesia, Iman Gandi said, “Despite the country’s complexity, YCH Indonesia has established operational excellence with over 1.5 million sq ft of advanced warehousing space that is complimented by a comprehensive distribution network that reaches even the most far-flung areas in its 17,000 islands.

“As we continue to grow from strength-to-strength, we are delighted to present the TLM showcase – a highly collaborative and dynamic platform that will better connect all our suppliers, partners and customers within the ecosystem, to jointly achieve ongoing improvements in supply chain visibility, optimisation and reach.”

Faisal Reza, head of supply chain management, Frisian Flag Indonesia, said “FrieslandCampina has been a trusted brand in Indonesia for almost 90 years, processing some 600 million litres of milk annually to feed the majority of families in our 240 million population. As such, it is our imperative to work with high-quality supply chain partners who take the effort to understand our logistical challenges and support our extensive scale of operations.

“YCH, who has grown with us in the region over the last decade, has been continuously innovating to value-add to our partnership. We are especially impressed with their latest TLM offering that not only assures transportation KPIs and real-time visibility of our cargoes, it also provides us invaluable consumer behaviour and insights to maintain our leadership position in the dairy business.”