On February 6, 2012, the shipping market analysis by Shanghai International Shipping Institute (SISI) was quoted by the British newspaper Daily Telegraph. Based on SISI’s major points, the report pointed out that China’s shipping market was facing stern challenges. The shipping industry was in the grip of a downturn and would likely face a “worsening situation” in early 2012.

As an internationally renowned media, Daily Telegraph is highly influential in many domains. Its quotation of SISI’s views on China’s shipping market signaled SISI’s initial success in establishing international influences of shipping market analysis and promoting recognition from the society.