DAMCO, a wholly owned, but free standing AP Moller-Maersk logistics company, is to work with leading sports brand-name PUMA North America to map its carbon footprint of the brand's supply chain operations into North America.

"PUMA's new mission statement is to become the most desirable and sustainable Sportlifestyle company in the world," said PUMA vice president Helmut Leibbrandt. "Damco's expertise with supply chain logistics will help improve our environmental footprint and maintain our carbon neutrality for 2010 and beyond."

The study will track PUMA North America's carbon emissions generated through product delivery cycles over a one year period. The data will be monitored from the point of cargo ownership at foreign ports to the US, through the distribution centres to customer warehouses and store locations. It will encapsulate all transportation modes including ocean, air and trucking.

Source: Shipping Gazette